Blog

Did you know that 84% of people have purchased a product after watching a branded video on TikTok? Spark codes TikTok has become essential for brands looking to harness this incredible conversion power.

Essentially, TikTok spark ads allow brands to promote creators’ authentic content through special authorization codes. However, many creators struggle with understanding what is a spark code on TikTok and how to generate one properly. These unique codes must be created for each individual video, not just once per creator account.

If you’re wondering how to get spark code TikTok offers, you’re not alone. The process involves enabling specific permissions and selecting which videos you want brands to promote.

In this guide, we’ll walk you through everything you need to know about TikTok spark code generation for successful brand collaborations.

What is Spark Code on TikTok?

TikTok Spark Codes are unique authorization codes that creators generate to allow brands to use their content for advertising purposes. These codes serve as permission slips, enabling brands to transform creators’ organic content into paid Spark Ads that appear across the platform. Once authorized, a brand can promote the creator’s content for a specified duration, ranging from 7 days to an entire year.

What makes Spark Code unique?

The outstanding feature of Spark Codes is that they maintain the original video’s authenticity. When content is promoted through Spark Ads, all engagement metrics—views, comments, likes, shares, and follows—are attributed to the original organic post. Furthermore, this preserves the authentic feel of content while clearly marking it as sponsored. This authenticity is why Spark Ads experience a 30% higher completion rate and a remarkable 142% higher engagement rate than traditional ads.

Why brands need Spark Codes?

Brands seeking to boost their TikTok presence need Spark Codes for several compelling reasons:

• They convert to better business results with a 43% higher conversion rate and 4% lower cost per impression than non-Spark Ads
• They reduce unintended clicks, leading to more meaningful engagement
• They amplify content that already resonates with audiences, creating natural brand awareness
• According to TikTok research, they generate a 138% increase in ad recall and 72% increase in purchase intent

Difference between Spark Ads and other TikTok ads

Unlike regular In-Feed Ads, Spark Ads maintain a direct connection to an organic TikTok account. Consequently, when users interact with Spark Ads, they can follow the creator’s account, visit their profile, or engage with the music used in the video—options unavailable with standard ads.

Another notable distinction lies in content control. With traditional ads, brands freely edit content and determine campaign duration. In contrast, Spark Ads cannot be modified after authorization, and promotion periods are limited to the timeframe specified by the creator’s code.

Despite these restrictions, the native appearance of Spark Ads makes them significantly more effective for generating authentic engagement and driving conversions.

Step-by-Step: How to Get a Spark Code on TikTok

Getting a Spark Code on TikTok involves a straightforward process that any creator can complete in minutes. Before brands can promote your content as Spark Ads, you’ll need to generate and share these special authorization codes.

Step 1: Switch to Business Profile

You need to have a business account to use TikTok Spark Code and create Spark Ads on TikTok. So, if you have a personal account, switch your profile to business account:

1. Tap your profile icon in the bottom right corner
2. Tap the three lines (≡) in the upper right corner
3. Select Settings and Privacy, then click on the Account option
4. Select switch to business account

Step 2: Enable ad authorization

Before generating codes for individual videos, you must enable ad settings at the account level:

1. Tap your profile icon in the bottom right corner
2. Tap the three lines (≡) in the upper right corner
3. Select TikTok Studio from the menu
4. Toggle on Ad settings to allow ad partnerships

Afterward, you’ll need to authorize the specific video:

1. On your chosen video, tap the three dots (…) at the bottom right
2. Scroll through the options and select Ad settings
3. Toggle on Ad authorization and agree to TikTok’s advertising terms

 

Step 3: Generate the Spark Code

Once you’ve enabled ad authorization for your video, a new section labeled Video code will appear. Tap Generate next to this option. The system will process your request and create a unique TikTok Spark Code for this specific video.

Step 4: Set duration and copy the code

TikTok offers flexibility in how long you authorize brands to use your content:

1. Select your preferred authorization timeframe:

• 7 days (for short campaigns)
• 30 days (default option)
• 60 days (for mid-length campaigns)
• 365 days (for long-term partnerships)

2. Tap Copy Code to save it to your clipboard

3.  Share this code directly with the brand via email, messaging, or your preferred communication channel

Once shared, brands can enter this code in their TikTok Ads Manager to turn your organic content into powerful Spark Ads without altering your original video.

What Happens After You Get TikTok Spark Code?

Once you’ve generated your Spark Code, the next phase of collaboration begins. After creating authorization codes, you’ll navigate a process that includes sharing, understanding limitations, and managing the codes effectively.

How to share the code with brands

Sharing your Spark Code with advertisers is straightforward. After clicking “Copy Code,” you can share it through several channels:

• Direct message within TikTok (if you follow each other)
• Email communication
• Collaboration platforms like Statusphere
• Brand’s preferred messaging channels

Some creators include the code within their collaboration agreements to streamline the process. For duets or stitched content involving multiple creators, both parties must provide authorization codes to the brand.

Limitations on editing Spark Ads

Importantly, brands face several constraints when using your Spark Code:

• They cannot edit your caption or video content after authorization
• The ad will display your original account name and video text
• Videos must be un-authorized before they can be deleted from your account
• TikTok posts that have been banned will automatically be rejected for advertising
• There’s a 10-minute maximum on videos that can be “sparked”

These limitations protect your creative control while allowing brands to amplify your content.

Tracking and managing multiple codes

After sharing your code, monitor performance through your TikTok Analytics dashboard. This reveals how the paid promotion affects your views and engagement rates. Additionally, the code’s validity lasts only for the authorized duration you selected (7, 30, 60, or 365 days).

Stay responsive, as brands may request new codes if they wish to extend promotions beyond the initial timeframe. For creators managing multiple partnerships, tracking codes through spreadsheets becomes cumbersome. Subsequently, many professionals use influencer platforms to automate code sharing and tracking processes.

Remember that once a brand purchases your TikTok Spark Ad code, you’ll typically receive notification via email, followed by payment through whatever compensation arrangement you’ve established.

Tips to Simplify Spark Code Management

Managing numerous Spark Codes manually can quickly become overwhelming. Particularly for content creators and brands running multiple campaigns, streamlining this process is critical for maintaining efficiency.

Use influencer platforms to automate code sharing

Specialized platforms make TikTok Spark Code management virtually hands-off. Services like Statusphere offer built-in UGC ad codes that eliminate the need to leave their app. This means creators can monetize their content faster while brands can transform influencer content into ads with just two clicks.

Moreover, these platforms match brands with creators based on 250+ first-party data points to deliver UGC on autopilot.

Similarly, GrapevineAI connects brands with content creators specifically for whitelisting purposes. Their platform enables brands to launch third-party whitelisting campaigns within days – bypassing lengthy onboarding calls and content coordination hassles.

Avoid manual tracking with built-in tools

Forget spreadsheets and endless email chains. Purpose-built platforms provide centralized portals where you can:

• Track all authorized content in one location
• Monitor authorization durations automatically
• Receive notifications when codes are about to expire
• View performance metrics across multiple campaigns
• These tools enable upfront rights and pricing for Spark Ad Codes, leaving confusion and endless email threads behind.

Scale campaigns with less back-and-forth

The true power of automation tools lies in their ability to scale. With manual processes, each new creator partnership means repeating the same instructions and troubleshooting. Conversely, platforms like Statusphere streamline this process:

• Creators set their own rates, eliminating negotiation
• No outreach required – matching happens automatically
• All content and ads remain in one ecosystem
• Brands maintain control over their media spend

This hands-off approach saves significant time by eliminating platform-hopping and provides a constant pulse on your influencer marketing performance. Ultimately, these automation solutions free up your schedule, allowing you to run more tests and optimize your TikTok marketing strategy.

Conclusion

TikTok Spark Code have undeniably transformed how brands and creators collaborate on the platform. Throughout this guide, we’ve explored what these unique authorization codes offer and why they matter for your content strategy. Above all, their ability to maintain authenticity while boosting engagement makes them particularly valuable in today’s digital landscape.

The process of generating Spark Codes remains straightforward yet powerful. After enabling ad authorization settings, you can create these codes for specific videos and set custom timeframes that suit your partnership needs. Consequently, brands can promote your content without altering its original appeal, leading to higher conversion rates and more meaningful engagement.

Management challenges certainly exist when handling multiple codes across various brand partnerships. Therefore, utilizing specialized platforms that automate code sharing and tracking becomes essential for creators looking to scale their collaborations. These tools eliminate tedious manual processes and allow you to focus on what matters most – creating compelling content.

Remember that successful Spark Ad collaborations benefit both parties. Brands gain access to authentic content that resonates with audiences, while you maintain creative control and receive proper compensation for your work. Initially, the process might seem technical, but once mastered, it opens significant monetization opportunities for your TikTok presence. The remarkable performance metrics of Spark Ads compared to traditional advertising clearly demonstrate why this approach has become indispensable for forward-thinking marketers and content creators alike.

FAQs

Q1. How do I generate a TikTok Spark Code?

To generate a Spark Code, open the TikTok app, go to your profile, select the video you want to authorize, tap the three dots, choose “Ad settings,” enable “Ad authorization,” and then tap “Generate” next to “Video code.” You can then set the authorization duration and copy the code to share with brands.

Q2. What are the benefits of using Spark Ads on TikTok?

Spark Ads offer several advantages, including higher engagement rates, better conversion rates, and increased ad recall. They maintain the authenticity of original content while allowing brands to amplify it, resulting in more meaningful interactions and improved business results compared to traditional ads.

Q3. Can I edit my video after sharing a Spark Code with a brand?

No, once you’ve generated and shared a TikTok Spark Code, neither you nor the brand can edit the video content or caption. This restriction helps maintain the authenticity of the original content while it’s being promoted as a Spark Ad.

Q4. How long does a Spark Code remain valid?

When generating a Spark Code, you can choose the authorization duration: 7, 30, 60, or 365 days. The code remains valid only for the selected timeframe. After this period, brands will need to request a new code if they wish to continue promoting the content.

Q5. How can I manage multiple Spark Codes efficiently?

To simplify Spark Code management, consider using influencer platforms that offer automated code sharing and tracking. These tools provide centralized portals for monitoring authorized content, tracking expiration dates, and viewing performance metrics across multiple campaigns, making it easier to scale your collaborations with brands.