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The process of increasing the quality and quantity of traffic to your website is called Search Engine Optimization (SEO). It helps to increase factors like visibility and searchability which is crucial for a website’s performance. A good SEO practice builds trust and credibility and also adds value to your website.

According to statistics, it is seen that 45% of the SEO ranking factor is dependent on content, 45% on links/socials, and the rest 10% on code. Although the code is responsible for only 10% of brands’ visibility, it still plays a vital role in search engine ranking.

SEO is classified into two subdivisions:

• Off-page SEO

Off-page SEO is best utilized by SEO experts and digital marketers. It consists of high-quality content, keyword building, backlinks, content optimization, etc.

• On-page SEO

On-page SEO consists of aspects that are built by developers.

These are the 7 ways to integrate SEO into the website by developers:

1. Title tags:

Title tags is one of the most important SEO ranking factor. It helps the search engine to have a better idea of what your page is about. It must contain the main keyword that the page is targeting and should be under 50 characters in length.

Example- <title>RPA Nepal- Software Company</title>

(This title contains main keyword “Software Company” that have been used constantly in google while searching for software solutions)

2. Meta-description:

The meta description appears just below the title tag, is an advertising component of your website. If it is creative and contain primary keywords, it is capable of getting many visitors into the website. It should be kept under 150 characters.

Example- <metaname=“description” content=“Eratech Nepal is a full-service software development company creating digital products to fuel business growth of startups to commercial enterprises.” >

3. Meta-keyword attribute:

Meta keyword attribute doesn’t bring any changes to the website, but it does help search engine understand what your page is about. These are just the series of keywords that are relevant to the page.

Example- <meta name= “keywords” content=“software development, software company, website development, web design, IoT, AI, ML”>

4. H1 and H2 tags:

H1 tags (headings) being most noticeable text on the page and H2 tags(sub-headings) being second most noticeable text on the page must contain the main content of the page. Having headings makes it easier for the visitors on the website to scan through the headings and find what they exactly want. Each page shall only have one unique, relevant H1 tag per page and no more than 10 H2 tags per page. Having more than that may confuse search engine or the visitors and might also be perceived as sketchy.

5. Favicon:

The sole purpose of favicon is to improve user’s experience. It is easier to find bookmarked websites by image than by looking through various URL’s.

Example: <ink rel=“shortcut icon” type= “image/ico” href= “./favicon.ico”/> (Theimage must be in .png or .ico format and the image must be renamed to favicon.png or favicon.ico.

6. Image compressors:

Faster the page loads, the better. Images are one of the big causes of slow websites. So, if you are adding an image to the website you must compress it. There are various image compressors we can find online or it could also be compressed on applications like Adobe Photoshop. While comparing the non-compressed and compressed images, there is not much of a visible difference but it makes a huge difference in website speed.

7. Alt tags:

Alt tags help search engines associate image with the web page content so they can properly index it within their search results. It is basically giving a definition of the image to the search engine.

Example: <img src= “building.jpg” alt=“New York empire state building”/> (Suppose you have a picture of New York empire state building for your website. Using image alt tags, the search engine understands what your picture is about and shows the image whenever somebody searches using similar keywords.)

Hence, there is no point in creating the best website if you are not promoting it. Good SEO practice will drive visitors into the website that will potentially convert into sales, leads and purchases. Integrating simple techniques into the website adds competitive advantages making it more efficient which is vital in this tech era. Regardless of scale of the industry, SEO is very important for today’s digital age.